AC Season Is Coming. Your Competitors Are Already Marketing for It. Are You?
Owners Pulse has pre-built campaign templates for every trade and every season. Set once, they fire automatically every year. Text + email campaigns that fill your schedule before the rush.
THE PROBLEM
Every Trade Has a Slow Season. Yours Doesn't Have to.
HVAC companies dread January. Plumbers slow down in summer. Electricians see dips between construction seasons. Roofers wait for storm season. Cleaners lose recurring clients after the holidays.
The businesses that stay busy year-round aren't luckier — they're marketing ahead of the season. They send "Schedule your AC tune-up" in March before the June rush. They send "Winterize your pipes" in October before the first freeze.
But who has time to plan, write, and send four marketing campaigns per year on top of running a crew, answering calls, and writing estimates?
That's why Owners Pulse builds the campaigns for you. Pre-written. Pre-scheduled. Auto-triggered by the calendar. You set it once, and it runs forever.
CAMPAIGNS BY TRADE
Pre-Built Templates for Your Specific Trade
Four seasonal campaigns per trade, written and scheduled for you. Pick your trade to see what sends and when.
Plumbing
| Season | Campaign | When It Sends |
|---|---|---|
| Spring | Sump pump season is here — schedule your inspection | March 15 |
| Summer | Summer plumbing checklist — outdoor faucets, sprinkler systems | June 15 |
| Fall | Water heater flush + winterization — book before the freeze | September 15 |
| Winter | Frozen pipe emergency? We're available 24/7 | December 15 |
HVAC
| Season | Campaign | When It Sends |
|---|---|---|
| Spring | AC tune-up before summer — beat the rush, save 10% | March 15 |
| Summer | Is your AC keeping up? Schedule a checkup | June 15 |
| Fall | Furnace inspection before winter — don't wait for the first cold night | September 15 |
| Winter | Heating emergency? Same-day service available | December 15 |
Electrical
| Season | Campaign | When It Sends |
|---|---|---|
| Spring | Outdoor lighting and landscape electrical — spring projects | March 15 |
| Summer | Generator season prep — don't lose power during summer storms | June 15 |
| Fall | Holiday lighting installation — book early | September 15 |
| Winter | Panel upgrade before tax season — start the new year safe | December 15 |
Roofing
| Season | Campaign | When It Sends |
|---|---|---|
| Spring | Post-winter roof inspection — catch problems before rain season | March 15 |
| Summer | Free storm damage assessment after any severe weather | June 15 |
| Fall | Gutter cleaning + roof prep before winter | September 15 |
| Winter | Ice dam prevention — protect your roof | December 15 |
Cleaning
| Season | Campaign | When It Sends |
|---|---|---|
| Spring | Deep spring cleaning — fresh start for your home | March 15 |
| Summer | Move-in/move-out season — book your cleaning now | June 15 |
| Fall | Holiday prep cleaning — hosting made easy | September 15 |
| Winter | New year deep clean — start fresh | December 15 |
HOW IT WORKS
Set Once. Runs Every Year.
Configured during onboarding — then it's fully hands-off.
During onboarding
we set up 4 seasonal campaigns for your trade with your business name, phone, and booking link.
Each campaign
is a text and email sent to your active customer list on its trigger date.
Campaigns repeat annually
once configured, they fire every year on the same dates. Update if you want, or let them run.
Results tracked
see open rates, click rates, and bookings generated by each campaign.
FAQ
Common Questions
Common questions about Seasonal Campaigns.
Yes. The 4 pre-built campaigns are a starting point. You can create additional campaigns anytime — for example, a "back-to-school" campaign or a holiday promotion.
You can pause any campaign. It won't send until you re-enable it.
Yes. On Growth and Domination plans, you can target campaigns by service history (e.g., only past AC customers), location, or last service date.
"Winterize your pipes" makes sense in Virginia but not in Florida. During onboarding, we configure campaigns appropriate for your climate and market.
GOES GREAT WITH
Features That Pair With Seasonal Campaigns
Market ahead of every season, then reach the customers most likely to book with a timely offer.
NEVER HAVE A SLOW SEASON AGAIN
Never Have a Slow Season Again.
Your competitors are marketing in March for June's business. Start now. Set once. Runs forever.
- Free 14-day trial
- Cancel anytime