These Terms of Service (“Terms”) govern your access to and use of the Owners Pulse platform, website (ownerspulse.com), mobile application, and all related services provided by Owners Universe, a Virginia-based company. By creating an account, subscribing to a plan, or using the Service, you agree to these Terms.
1. Eligibility
To use Owners Pulse, you must:
- Be at least 18 years old
- Be authorized to enter into a binding agreement on behalf of your business
- Operate a legitimate home services business in the United States
- Provide accurate and complete registration information
Owners Pulse is designed for home services businesses (plumbing, HVAC, electrical, roofing, cleaning, and related trades). We reserve the right to decline or terminate accounts that do not meet this criteria.
2. Account Registration
2.1 Account Creation
You must provide your real name, business name, email address, phone number, and business address when creating an account. You are responsible for maintaining the accuracy of this information.
2.2 Account Security
You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. Notify us immediately at contact@ownerspulse.com if you suspect unauthorized access.
2.3 One Account Per Business
Each business should maintain one Owners Pulse account. Multiple accounts for the same business may be merged or terminated.
3. Subscription Plans and Billing
3.1 Platform Plans
| Plan | Monthly Price | Features |
|---|---|---|
| Starter | $97/month | Automated Review Engine, Smart Booking, Basic CRM, 1 phone number |
| Growth | $197/month | Everything in Starter + Estimate Follow-Up, Customer Reactivation, Seasonal Campaigns, Full CRM |
| Domination | $397/month | Everything in Growth + Speed-to-Lead, AI Phone Receptionist, Competitor Intelligence, Job Profitability, Neighborhood Marketing, 2 phone numbers |
3.2 Done-For-You Services
| Service | Monthly Price | One-Time Setup Fee |
|---|---|---|
| Website Design | $600/month | $1,500 |
| GMB Management | $400/month | $500 |
| SEO Management | $800/month | $800 |
| Google Ads Management | $600/month | $500 |
| Social Media Management | $500/month | $500 |
| All-In-One Bundle | $2,200/month | $2,500 |
Google Ads management fee is separate from ad spend budget.
3.3 Free Platform with Services
1 service: Starter platform included free ($97/month value). 2+ services: Growth platform included free ($197/month value). Bundle + $200/month: Domination platform upgrade available.
3.4 Billing
- All prices are in US Dollars (USD)
- Platform subscriptions are billed monthly on the date of initial subscription
- Service subscriptions are billed monthly on the date of initial subscription
- Setup fees are billed as a one-time charge upon service activation
- Payments are processed through Stripe (stripe.com)
- You authorize recurring charges to your payment method on file
3.5 Payment Failure
If a payment fails:
- We will attempt to charge your payment method again within 3 days
- You will receive email notification of the failed payment
- If payment is not received within 5 days, your account may be restricted
- If payment is not received within 10 days, your account may be suspended
- Suspended accounts retain data for 30 days before deletion begins
3.6 Price Changes
We may change our pricing with 30 days written notice (via email). Price changes do not apply retroactively. If you do not agree, you may cancel before the new price takes effect.
4. Free Trial
4.1 Trial Terms
We may offer a free trial period (typically 14 days). During the trial:
- No credit card is required to start
- You have access to the selected plan's features
- We set up your account and configure automations
- You may cancel at any time during the trial with no charge
4.2 Trial Conversion
At the end of the trial period, if you have provided payment information, your subscription begins automatically. If you have not, your access is suspended until payment is set up. Trial features and data are preserved when converting to a paid plan.
5. Cancellation and Refunds
5.1 Cancellation Policy
All plans and services are month-to-month with no long-term contracts. Cancel anytime by contacting contact@ownerspulse.com or through your account settings. Cancellation requires 30 days written notice. Your service continues until the end of the current billing period. You will not be charged for the following billing period.
5.2 Refund Policy
- Platform subscriptions: No refunds for partial months. Access continues until end of billing period.
- Setup fees: Non-refundable once work has begun. Full refund available within 48 hours if setup has not started.
- Service subscriptions: No refunds for partial months. Services continue until end of billing period.
- Disputed charges: Contact contact@ownerspulse.com within 30 days. We will investigate and refund if charged in error.
5.3 Account Data After Cancellation
- Data retained for 30 days to allow reactivation
- After 30 days, data deletion begins (completed within 90 days)
- You may request a data export before cancellation
- Billing records retained for 7 years per tax regulations
6. Acceptable Use
6.1 You May:
- Use the Service for legitimate home services business marketing
- Upload your customer contact data for use within the platform
- Send automated communications to customers who have given consent
- Configure the AI Phone Receptionist to answer calls for your business
- Use generated reports and analytics for your business decisions
6.2 You May Not:
- Use the Service for any illegal purpose
- Send unsolicited communications (spam) to people who have not consented
- Upload or distribute malware, viruses, or malicious code
- Attempt to access other users' accounts or data
- Resell, sublicense, or redistribute the Service without authorization
- Use the Service to harass, threaten, or harm any person
- Violate TCPA, CAN-SPAM, or other communication regulations
- Provide false or misleading business information
- Use the AI Phone Receptionist to impersonate a real person deceptively
- Scrape, crawl, or data-mine the Service
- Reverse engineer, decompile, or disassemble the Service
6.3 Violations
Violations may result in: warning and request to correct, temporary suspension, permanent termination, or legal action. We investigate reported violations and take action at our discretion.
7. Communication Compliance
7.1 Your Obligations
By using Owners Pulse to send SMS, email, or automated phone calls, you agree to:
- Obtain proper consent from customers before automated communications
- Comply with TCPA for SMS and calls
- Comply with CAN-SPAM for commercial emails
- Honor all opt-out requests immediately
- Not send communications during prohibited hours (before 8 AM or after 9 PM local time)
- Maintain records of consent as required by law
7.2 Our Obligations
We provide: automatic opt-out processing (STOP keyword), Do-Not-Contact list management, sending hour restrictions, and A2P 10DLC registration for SMS deliverability.
7.3 Liability
You are solely responsible for compliance with communication laws. We provide the tools and infrastructure, but you are the sender. If you receive a complaint or legal action related to communications sent through Owners Pulse, you are responsible for resolving it. We will cooperate with legitimate legal requests as required.
8. Intellectual Property
8.1 Our Intellectual Property
The Service, including all software, design, features, content, trademarks, logos, and documentation, is owned by Owners Universe and protected by intellectual property laws. Your subscription grants a limited, non-exclusive, non-transferable license to use the Service.
8.2 Your Content
You retain ownership of all content you create or upload to the Service, including:
- Business information and branding
- Customer data and contact lists
- Custom SMS/email templates you create
- Reports and analytics generated from your data
8.3 Website Content (F1 Service)
For websites built through our F1 Website Design service:
- You own all text content (headlines, descriptions, blog posts)
- You own your brand elements (logo, business photos)
- Stock photography used in your website is licensed under their respective licenses (Unsplash, Pexels, etc.)
- The website code and design structure is created by us as part of the service — you receive a full content export upon cancellation
- Custom code or design elements created specifically for you are included in the content export
8.4 Feedback
If you provide suggestions or feedback about the Service, we may use them to improve the Service without obligation to you.
9. Data Ownership and Portability
Your business data and customer data belong to you. We are a data processor. We process your data on your behalf to provide the Service. You may request a full export at any time.
9.2 Data Export
Contact contact@ownerspulse.com for a full data export. We will provide data in a standard format (CSV, JSON) within 15 business days. Exports include contact lists, communication history, appointments, reports, and website content.
9.3 Data on Cancellation
If you cancel your subscription, you may request a data export within 30 days. After 30 days, data deletion begins. We strongly recommend exporting your data before cancellation.
10. Service Availability and Support
10.1 Uptime
We strive to maintain 99.9% uptime for the Service. Scheduled maintenance will be communicated in advance via email. We are not liable for downtime caused by:
- Force majeure (natural disasters, internet outages, utility failures)
- Scheduled maintenance (communicated in advance)
- Third-party service outages (GHL, Twilio, Stripe, AWS)
- Your equipment or internet connection
10.2 Support
- Email: contact@ownerspulse.com (Mon-Fri 8AM-6PM EST, response within 2 hours)
- Phone: (540) 559-2908 (Mon-Fri 8AM-6PM EST)
- Domination plan: Monthly check-in calls available
- Emergency: Email outside business hours (response next business day)
10.3 Service Modifications
We may modify, update, or discontinue features of the Service at any time. Material changes will be communicated with 30 days notice via email. If a material change negatively impacts your use, you may cancel without penalty.
11. Limitation of Liability
11.1 Disclaimer of Warranties
11.2 Limitation of Liability
11.3 Marketing Results
We do not guarantee specific business results, including Google rankings, number of leads, revenue increase, or review counts. Marketing outcomes depend on many factors beyond our control, including your market, competition, service quality, and customer satisfaction.
12. Indemnification
You agree to indemnify, defend, and hold harmless Owners Universe, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, or expenses (including attorneys' fees) arising from:
- Your use of the Service
- Your violation of these Terms
- Your violation of any law or regulation (including TCPA, CAN-SPAM)
- Communications sent through the Service on your behalf
- Your customers' claims related to communications sent through the Service
- Any content you upload or create through the Service
13. Dispute Resolution
13.1 Governing Law
These Terms are governed by the laws of the State of Virginia, United States, without regard to conflict of law principles.
13.2 Informal Resolution
Before filing any legal claim, you agree to attempt informal resolution by contacting contact@ownerspulse.com. We will attempt to resolve the dispute within 30 days.
13.3 Arbitration
If informal resolution fails, any dispute arising from these Terms shall be resolved through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration shall take place in Virginia. The arbitrator's decision is final and binding.
13.4 Class Action Waiver
13.5 Exceptions
The following claims are exempt from arbitration: small claims court actions, intellectual property claims, and requests for injunctive relief.
14. Third-Party Services
The Service integrates with third-party services (GoHighLevel, Stripe, Twilio, Google, Facebook, AWS). Your use of these is subject to their respective terms and privacy policies. We are not responsible for their performance, availability, or practices.
15. Termination
15.1 By You
You may terminate your account at any time by providing 30 days written notice to contact@ownerspulse.com.
15.2 By Us
We may terminate or suspend your account immediately if you violate these Terms, fail to pay after the 10-day grace period, engage in fraudulent or illegal activity, or as required by law.
15.3 Effect of Termination
- Your access to the Service is revoked
- Pending communications in workflow queues are cancelled
- Data retention follows the schedule in our Privacy Policy (30-day hold, then deletion)
- You remain responsible for any outstanding charges
16. General Provisions
- Entire Agreement: These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and Owners Universe regarding the Service.
- Severability: If any provision of these Terms is found invalid or unenforceable, the remaining provisions continue in full force.
- No Waiver: Our failure to enforce any provision of these Terms does not constitute a waiver of that provision.
- Assignment: You may not assign or transfer your account or these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
- Force Majeure: We are not liable for delays or failures in performance caused by events beyond our reasonable control, including natural disasters, government actions, internet outages, or third-party service failures.
17. Changes to These Terms
We may update these Terms from time to time. Material changes will be communicated with 30 days notice via email and a prominent notice on the platform. Your continued use after changes take effect constitutes acceptance.
18. Contact
Questions about these Terms: