Google Ads That Generate Calls, Not Just Clicks
We manage Google Ads specifically for home services businesses. You set the budget, we optimize the campaigns, and your phone rings with qualified local leads. Most clients see their first leads within 48 hours.
Includes free Owners Pulse Starter access ($97/mo value).
THE PROBLEM
You Tried Google Ads Once. You Spent $500 and Got 3 Calls.
Most home services business owners have tried Google Ads. And most quit after a month because they burned through their budget with nothing to show for it.
Broad Keyword Waste
Your ad showed for "plumbing supplies" instead of "plumber near me." Broad keyword matching that bled your budget on irrelevant searches.
No Negative Keywords
Job seekers, DIYers, and people in the wrong city clicked your ads. No negative keywords filtering out the junk. Every click cost you $5-15 with zero chance of a lead.
No Call Tracking
No dedicated tracking numbers. No idea which campaign, keyword, or ad generated each call. You were flying blind with your ad spend.
The Math When It Works
A well-managed plumber campaign averages $18-35 per lead. A $1,000/month ad budget generates 25-50 qualified leads. Close 20% at an average job value of $500 and that is $2,500-5,000 in revenue from a $1,000 investment. The math works. The management has to be right.
WHAT'S INCLUDED
Full-Service Campaign Management — You Don't Touch Google
Campaign Setup (2-3)
Service-specific campaigns: "Emergency [trade]," "[trade] near me," and "[specific service] [city]." Structured for your trade.
Ad Copy Writing
Ads written for home services customers. "Licensed [trade] in [city]. Same-day service. 4.9 stars on Google. Call now." Headlines that generate calls.
Keyword Research
Target high-intent keywords: "[trade] near me," "emergency [trade] [city]." Add negative keywords weekly to block waste.
Bid Management
Set and adjust bids to maximize leads within your budget. Lower bids on low-converting keywords, raise on high-converters.
A/B Testing
Test ad copy, headlines, extensions, and landing pages. Keep what works, cut what doesn't. Continuous improvement.
Negative Keywords
Weekly review: block "jobs," "salary," "DIY," "free," wrong city. Prevents wasted spend on irrelevant clicks.
Call Tracking
Dedicated tracking numbers on your ads. Know exactly which campaign, keyword, and ad generated each call.
Bi-Weekly Reports
Every 2 weeks: spend, leads, cost per lead, conversion rate, what we changed and why. Plain English.
Landing Page Advice
We tell you what your landing page needs. If you have our Website service, we optimize your pages directly.
HOW AD SPEND WORKS
Your Budget. Your Control. We Manage. You Pay Google Directly.
Our $600/month management fee is SEPARATE from your ad spend budget.
We never touch your ad spend money. Your Google Ads account is in YOUR name with YOUR credit card. We have management access to run your campaigns, but the ad spend goes from your card directly to Google. Full transparency.
| Trade | Monthly Ad Spend | Leads / Month | Avg Cost / Lead |
|---|---|---|---|
| Plumber | $500-1,000 | 15-35 leads | $18-35 |
| HVAC | $750-1,500 | 20-40 leads | $25-45 |
| Electrician | $500-1,000 | 15-30 leads | $20-40 |
| Roofer | $1,000-1,500 | 15-25 leads | $40-65 |
| Cleaning | $500-1,000 | 20-40 leads | $15-30 |
TRANSPARENT PRICING
Transparent Pricing. No Hidden Fees.
Google Ads Management
$600
/month+ $500 one-time setup (campaign setup, keyword research, ad copy, tracking configuration). Ad spend paid to Google directly ($500-1,500/mo recommended).
- 2-3 campaigns set up and managed
- Ad copy writing and A/B testing
- Weekly keyword and negative keyword management
- Bid management and optimization
- Call tracking with dedicated numbers
- Bi-weekly optimization reports
- Month-to-month. No long-term commitment. Cancel anytime with 30 days notice.
- Free Owners Pulse Starter access ($97/mo value)
CLIENT STORIES
Hear It from Real Clients
We turned on Google Ads through Owners Pulse in March and had five booked deep cleans by the following Tuesday — I actually called my rep to make sure it wasn't a fluke. It wasn't. The landing page they built converts way better than our old site ever did, and I like that I can see exactly what my ad spend is doing instead of just trusting a number on an invoice.
I run the numbers on everything, so here's the actual math. We spend about $2,800/month on ad spend plus the management fee, and in the last quarter that channel brought in 41 booked jobs at an average ticket of $410. Cost per booked job landed around $95 once you blend it all together, which beats what we were getting from the directory sites by a wide margin. The negative keyword management is the part I appreciate.
As the one who signs off on the marketing budget every quarter, I look at this differently than my partner does. Google Ads through Owners Pulse costs us roughly $3,200 a month all-in, and I can tie it to about 28 closed jobs in a typical month once the sales team confirms source. That's a customer acquisition cost I'm comfortable with, especially against what we were paying a local agency for worse reporting and slower turnaround.
FAQ
Common Questions
Everything you need to know about Google Ads campaigns, ad budget management, and lead tracking.
We recommend $500-1,500/month depending on your trade and market competition. Larger cities require higher budgets. We give a specific recommendation during your consultation.
Most campaigns generate leads within 24-48 hours of launch. Unlike SEO (which takes months), Google Ads delivers immediate visibility. Your phone can literally ring tomorrow.
Our $600/month pays for campaign setup, optimization, keyword management, A/B testing, and reporting. Ad spend is the budget Google charges when someone clicks your ad. You pay that directly to Google from your own credit card.
Yes. Google Ads lets you set a daily budget so you never overspend. We configure this during setup based on your monthly target.
Technically you can run call-only ads. But ads that link to a professional, fast-loading landing page convert 2-3x better. We strongly recommend pairing with our Website service for best results.
Google Ads captures HIGH-INTENT leads searching for your service right now. Facebook is awareness for people who might need you someday. Google Ads leads are 3-5x more likely to convert than Facebook leads for home services.
GOES GREAT WITH
Services That Pair With Google Ads
YOUR COMPETITORS ARE RUNNING GOOGLE ADS RIGHT NOW
Are You?
Every day you're not running Google Ads, your competitors are getting the calls that should be yours. The first page of Google has room for 3-4 ads — and they're already there. Start today, and your phone could ring with new leads by tomorrow.
- Leads within 48 hours
- Month-to-month
- You control the budget