You Have 500 Past Customers. When Was the Last Time You Called Any of Them?
Owners Pulse automatically reaches out to customers who haven't called in 6+ months with personalized seasonal offers. They come back. You didn't lift a finger.
THE PROBLEM
Your Best Leads Are Already in Your Phone. You're Just Not Reaching Out.
You've served hundreds — maybe thousands — of customers over the years. They liked your work. They paid on time. They told their neighbors. But they haven't called you in 8 months, 12 months, 2 years.
Not because they're unhappy. Because they forgot. They moved on with their lives. Their water heater is quietly aging. Their AC filter hasn't been changed in a year. Their electrical panel is the same one they were worried about last spring.
Acquiring a new customer costs 5-7x more than retaining an existing one — yet most home services businesses spend 0% of their budget re-engaging past customers.
Your past customer list is a goldmine sitting in your phone. Owners Pulse mines it for you — automatically, every month.
HOW IT WORKS
Every Month, Automatically — Like Clockwork
Mark it on. The system finds your inactive customers and brings them back — hands-off.
System Scans Your Contacts
On the 1st of every month, Owners Pulse identifies every customer with no activity in the last 180+ days.
Filters Out "Do Not Contact"
Customers who opted out, are marked as "do not contact," or recently received another campaign are excluded. No one gets over-messaged.
Sends Personalized Outreach
Each inactive customer gets a text and email with a seasonal, relevant offer referencing their last service: "Hi [name], it's been a while since we serviced your [water heater]. Here's 10% off your next visit."
You Get the Bookings
Customers reply, call, or book online. The system tracks which reactivation messages generated appointments so you see exact ROI.
WHY THIS WORKS
Past Customers Convert 3x Better Than Cold Leads
| Cold Lead | Reactivated Customer | |
|---|---|---|
| Trust | Earned from scratch | Already trusts you — you've been in their home |
| Close rate | 15-20% | 40-60% |
| Average ticket | Standard pricing | Often higher — less price-sensitive |
| Cost to acquire | $50-200 in ad spend | $0.05 (one text message) |
| Lifetime value | Unknown | Already proven — they paid before |
WHICH PLAN INCLUDES THIS
Available on Growth and Domination Plans
Customer Reactivation unlocks on Growth, with a customizable inactivity threshold on Domination.
| Feature | Starter $97/mo | Growth $197/mo | Domination $397/mo |
|---|---|---|---|
| Customer Reactivation | Monthly automated batch | Monthly automated batch | |
| Personalized messaging | |||
| Inactivity threshold | 6+ months | 6+ months (customizable) | |
| ROI tracking |
FAQ
Common Questions
Common questions about Customer Reactivation.
Any customer who hasn't had a completed job, booked appointment, or inbound call in the last 180 days. This threshold is customizable on Domination plans.
Yes. You set the offer: 10% off, free inspection, seasonal service package — whatever makes sense for your business. You can also customize the message text and email template.
The system checks for scheduled appointments before sending. Customers with active bookings are excluded automatically.
Your dashboard shows how many reactivation messages were sent, how many resulted in a booking, and the revenue generated. You see exact ROI every month.
No. They receive one message per month at most, personalized with their name and last service type. Most customers genuinely appreciate the reminder and the offer.
GOES GREAT WITH
Features That Pair With Customer Reactivation
Bring past customers back, keep them engaged year-round, and turn their return visit into a fresh review.
YOUR PAST CUSTOMERS ARE WAITING
Your Past Customers Are Waiting to Hear From You.
You already earned their trust. Reactivation just reminds them you exist. One text. One email. They come back.
- Free 14-day trial
- Cancel anytime