Social Media That Makes Your Business Look Professional
3-4 posts per week on Facebook and Instagram. Branded templates. Job site photos turned into professional content. Community management. Monthly reports. You focus on the work. We handle the posting.
THE PROBLEM
Your Last Instagram Post Was 4 Months Ago. Your Competitors Post Every Day.
Social media for home services is simple in theory, painful in practice.
You Know You Should Post
But after a 10-hour day of crawling under houses, climbing on roofs, or rewiring panels, opening Instagram is the last thing you want to do.
When You Post, It's Inconsistent
Three posts in one week, then nothing for two months. The algorithm punishes inconsistency. Your followers stop seeing you. New customers never find you.
Your Posts Don't Look Professional
A blurry photo of a pipe with no caption, hashtags, or branding. Your competitor posts clean before/afters with branded graphics and gets 50 likes. You get 3.
WHAT'S INCLUDED
Everything We Do Every Month
Facebook + Instagram
The two platforms where homeowners are most active. Both managed from the same content.
3-4 Posts Per Week
12-16 posts per month. Consistent posting that keeps you visible in the algorithm and top-of-mind with your community.
Branded Templates
Every post uses your brand colors, logo, and trade-specific design templates. Consistent, professional look across all content.
Caption Writing + Hashtags
Engaging captions with relevant hashtags and calls-to-action. Written for your local audience, not generic filler.
Community Management
We respond to comments and DMs within 24 hours. Customer questions get forwarded to you if they need a professional answer.
Monthly Report
Posts published, engagement rate, follower growth, top-performing content, reach, and recommendations for next month.
Seasonal Campaigns
Spring AC tune-ups, winter pipe checks, fall roof inspections, holiday cleaning specials. Timed to your trade's calendar.
Content Types
Before/after photos, customer review highlights, seasonal tips, team spotlights, fun trade content, promotional offers.
FROM BLURRY TO BRANDED
From Job Site Photos to Professional Content
What you send us
A few photos from job sites each week. Phone camera is fine. Before/after shots are gold. Team photos are great. Even a quick "just finished this install" photo works.
We turn your 5-10 photos per month into 12-16 branded, professional social posts with captions, hashtags, and calls-to-action. You send the raw material. We make it shine.
| Post Type | Example | Frequency |
|---|---|---|
| Before/After | Side-by-side of old panel → new panel, branded frame, caption about the upgrade | 1-2x/week |
| Customer Review | Your best Google review designed as a quote graphic with your branding | 1x/week |
| Tip/Educational | "3 Signs Your Water Heater Needs Replacing" with trade-specific graphic | 1x/week |
| Team Spotlight | Photo of your crew with a fun caption about the team | 1-2x/month |
| Seasonal Promo | "Spring AC Tune-Up — Book This Week, Save 10%" with branded offer graphic | Seasonal |
PREDICTABLE PRICING
Professional Results
Social Media Management
$500
/month+ $500 one-time setup
- 3-4 posts/week on Facebook + Instagram
- Branded templates with your colors and logo
- Caption writing with local hashtags
- Community management (comments + DMs)
- Monthly engagement and growth report
- Seasonal campaign posts included
- Month-to-month. Cancel anytime.
- Free Owners Pulse Starter access ($97/mo value)
FAQ
Common Questions
We can work with as few as 5 photos per month. We also create graphic posts (tips, review highlights, seasonal promos) that don't require photos. Over time, as you get comfortable snapping job site photos, the content gets even better.
This service covers organic social media management — regular posts and community management. If you want paid Facebook or Instagram ads, that's handled separately. Ask us about adding paid social campaigns to your plan.
Yes. During setup, you choose: (a) full autonomy — we post without approval (faster, recommended after month 1), or (b) approval workflow — we send you next week's posts every Friday for approval. Most clients start with approval and switch to autonomy once they trust the content.
We monitor all comments and DMs. Positive comments get a response within 24 hours. Negative comments or complaints — we alert you immediately with a suggested response. You decide how to handle sensitive situations. We never respond to complaints without your approval.
We recommend both. They reach different audiences — Facebook skews 35-65 (homeowners making buying decisions), Instagram skews 25-45 (younger homeowners, dual-income households). We post to both from the same content, so there's no extra work on your end.
YOUR CUSTOMERS ARE SCROLLING RIGHT NOW
Are You Showing Up in Their Feed?
The home services companies growing their brand in 2026 are showing up in their community's feed every single week. Professional content. Consistent presence. Top of mind. That's what we build for you.
- 3-4 posts per week
- Month-to-month
- First month's calendar free