Privacy Policy

1. Information We Collect

2. How We Use Your Information

Service Delivery:

• Create and manage your account
• Provide the Owners Pulse platform features (CRM, review automation, booking, campaigns, AI receptionist)
• Process your subscription payments
• Send automated communications on your behalf (review requests, appointment reminders, follow-ups, seasonal campaigns)
• Generate reports and analytics for your business

Communication:

• Send you service-related notifications (account updates, billing confirmations, feature announcements)
• Respond to your inquiries and support requests
• Send you marketing communications (with your consent; you can opt out anytime)

Improvement:

• Analyze usage patterns to improve our platform
• Develop new features based on user behavior
• Fix bugs and resolve technical issues
• Conduct internal research and analytics

Legal and Safety:

• Comply with legal obligations
• Enforce our Terms of Service
• Protect against fraud, abuse, or security threats
• Respond to legal requests (subpoenas, court orders)

3. How We Share Your Information

We use third-party service providers to operate the Service. These providers process your data on our behalf under contractual obligations to protect your information:

We may share your information with third parties when you explicitly consent, for example, if you authorize an integration with another service.

We may disclose your information if required by law, regulation, legal process, or governmental request, including court orders or subpoenas, law enforcement requests, tax reporting obligations, and regulatory compliance.

If Owners Pulse or Owners Universe is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or prominent notice on our website.

4. Your Customers' Data

Your responsibilities:

• You must have a lawful basis for collecting and processing your customers' data
• You must inform your customers about how their data is used (including automated SMS/email)
• You must honor your customers' opt-out requests
• You must comply with TCPA (Telephone Consumer Protection Act) for SMS/calls
• You must comply with CAN-SPAM Act for commercial emails

Our responsibilities:

• We process your customers' data only as instructed by you through the platform
• We implement appropriate security measures to protect your customers' data
• We do not use your customers' data for our own marketing purposes
• We assist you in responding to your customers' data requests (access, deletion, etc.)
• We delete your customers' data when you close your account (see Section 7)

5. GoHighLevel (GHL) Data Processing

Owners Pulse is built on GoHighLevel (GHL) infrastructure for CRM, marketing automation, and communication features. When you use Owners Pulse:

• Your business data and customer data are stored in GHL's systems
• SMS and email communications are sent through GHL's infrastructure (powered by Twilio/LC Phone for SMS and Mailgun for email)
• The AI Phone Receptionist uses GHL's AI Employee feature
• Workflow automations (review requests, follow-ups, campaigns) execute within GHL

6. SMS and Phone Communication Compliance

All SMS and phone communications sent through Owners Pulse comply with the Telephone Consumer Protection Act (TCPA):

• Your customers must consent to receive SMS/calls from your business
• Every SMS includes opt-out instructions ("Reply STOP to unsubscribe")
• Opt-out requests are processed immediately and automatically
• We maintain records of consent and opt-out requests
• Communications are sent only during permissible hours

Business SMS sent through Owners Pulse uses A2P (Application-to-Person) 10DLC registered phone numbers:

• Your brand is registered with The Campaign Registry (TCR)
• Message campaigns are registered and approved before sending
• This ensures higher delivery rates and regulatory compliance

When the AI Phone Receptionist (Domination plan) answers calls on your behalf:

• Call content may be processed by AI to generate responses and book appointments
• Callers are not explicitly informed they are speaking with AI unless required by applicable law
• Call data (caller number, call duration, appointment details) is stored in your CRM
• Call recordings, if enabled, are stored securely and accessible only to you

7. Data Retention and Deletion

While your account is active, we retain all data necessary to provide the Service including your business data, customer data, communication history, and usage logs.

When you cancel your subscription:

• Your access is terminated at the end of the billing period
• We retain your data for 30 days after cancellation to allow for reactivation
• After 30 days, we initiate data deletion
• Complete data deletion is processed within 90 days of cancellation
• Some data may be retained longer for legal, tax, or regulatory obligations (e.g., billing records for 7 years)

You can request deletion of your personal data at any time by contacting contact@ownerspulse.com. We will process deletion requests within 30 days.

When you delete a customer from your CRM, that customer's data is permanently deleted from your sub-account within 30 days. If you cancel your account entirely, all customer data is deleted per the schedule above.

8. Cookies and Tracking Technologies

We use cookies and similar technologies on ownerspulse.com. For detailed information, see our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational measures to protect your data:

10. Your Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know: What personal information we collect, use, disclose, and sell
• Right to delete: Request deletion of your personal information
• Right to opt-out of sale: We do NOT sell your personal information
• Right to non-discrimination: We will not discriminate against you for exercising your rights
• Right to correct: Request correction of inaccurate personal information
• Right to limit use of sensitive personal information: We only use sensitive information as necessary for the Service

In the preceding 12 months, we have collected the following categories of personal information: identifiers (name, email, phone), commercial information (subscription data), internet activity (usage data), and professional information (business data). We have NOT sold any personal information.

If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under GDPR:

• Right to restrict processing: Request that we limit how we use your data
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent
• Data Protection Officer: Contact contact@ownerspulse.com

Our legal bases for processing: contract performance (providing the Service), legitimate interests (improving the Service, security), consent (marketing communications), and legal obligations (tax, regulatory).

11. Children's Privacy

Owners Pulse is designed for businesses, not individuals under 18. We do not knowingly collect personal information from children under 13 (or 16 in the EEA). If we learn that we have collected personal information from a child, we will delete it promptly. If you believe a child has provided us with personal information, contact contact@ownerspulse.com.

12. International Data Transfers

Owners Pulse is based in the United States. If you access the Service from outside the United States, your data will be transferred to and processed in the United States. By using the Service, you consent to this transfer. We implement appropriate safeguards for international data transfers, including standard contractual clauses where required.

13. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending an email notification to account holders
• Displaying a prominent notice on the platform

Your continued use of the Service after changes are posted constitutes acceptance of the updated Privacy Policy.

15. Contact Us

Questions about this Privacy Policy, your data, or your privacy rights:

For data deletion requests, email contact@ownerspulse.com with the subject line "Data Deletion Request."

16. Data Processing Summary

This section provides a summary for Apple App Store and Google Play Store compliance: