You Wrote the Estimate. They Said "Let Me Think About It." Then Silence.
Owners Pulse follows up on every unconverted estimate automatically — 4-6 personalized texts and emails over 14-21 days. You never chase a cold estimate again. The system stops the moment they book.
THE PROBLEM
Estimates Don't Close Themselves. And You Don't Have Time to Chase Them.
You spend 30 minutes at a customer's house. You measure, calculate, and write a detailed estimate. The homeowner says "let me think about it." Then silence.
You Forget to Follow Up
You drive to the next job. By Wednesday, you forgot about Monday's estimate. By Friday, that homeowner hired someone else — not because your price was wrong, but because another contractor followed up on Tuesday and you didn't.
78% Go to the First Responder
78% of sales go to the first company that follows up. Not the cheapest. Not the best. The first one who stays in touch.
Every Unfollowed Estimate Is Lost Revenue
The average home services contractor sends zero follow-ups after an estimate. That means every estimate you don't follow up on is a coin flip you're choosing to lose.
The Math
If you send 20 estimates per month and only 8 convert (40% close rate), you're losing 12 jobs. Automated follow-up typically improves close rates by 15-25%. That's 3-5 additional jobs per month — at an average ticket of $1,500, that's $4,500-$7,500 in recovered revenue every month.
HOW IT WORKS
Set It and Forget It. The System Does the Following Up.
Mark an estimate as sent. The system handles the rest.
Estimate Sent
You mark an estimate as "sent" in Owners Pulse (takes 5 seconds from your phone). The clock starts.
Smart Waiting Period
The system waits 24 hours. If the customer books during this window, no follow-up is sent. No nagging on day one.
Follow-Up Sequence
Personalized touchpoints go out automatically over 14-21 days via text and email.
Auto-Stop
The moment the customer books, replies "not interested," or opts out, the sequence stops immediately.
MANUAL VS AUTOMATED
Why Texting Them Yourself Doesn't Scale
You can manually track maybe 5-10 open estimates. The system handles 50, 100, 200 simultaneously with perfect timing and personalization every time.
PLAN COMPARISON
Available on Growth and Domination Plans
Starter
$97
/monthPerfect for solo operators ready to stop missing calls and start collecting reviews.
Estimate Follow-Up not included in Starter plan
Growth
$197
/monthFor growing teams that want the full marketing engine on autopilot.
- 4 touchpoints over 14 days
- Custom message templates
- Auto-stop on booking
- Follow-up dashboard
Domination
$397
/monthFor businesses ready to dominate their market with every tool unlocked.
- 6 touchpoints over 21 days
- Custom message templates
- Auto-stop on booking
- Follow-up dashboard
FAQ
Common Questions
Common questions about Estimate Follow-Up.
No. The messages are spaced days apart, personalized, and genuinely helpful. Most customers appreciate the reminder — they meant to call back but life got in the way. And the moment they say "not interested" or book elsewhere, the sequence stops immediately.
Yes. You can edit every text and email template to match your tone. Want to be more casual? More formal? Include a discount on the final touchpoint? All customizable.
Just mark their estimate as "booked" in Owners Pulse and the follow-up stops instantly. Takes 5 seconds from the mobile dashboard.
Unlimited. Whether you have 10 open estimates or 200, every single one gets the full follow-up sequence. The system scales with your business.
Yes. Commercial estimates often have longer decision cycles. The Domination plan's 21-day sequence with 6 touchpoints is designed for exactly this — larger jobs where decision-makers need more time.
GOES GREAT WITH
Features That Pair With Estimate Follow-Up
Estimate Follow-Up works best when combined with these tools. Close the estimate, collect the review, book the next job.
STOP LEAVING MONEY ON THE TABLE
Stop Losing Jobs to Forgotten Estimates.
Every estimate you send without follow-up is revenue you're leaving for your competitor. The system does the work. You close the jobs.
- Free 14-day trial
- No credit card required
- Cancel anytime