1,100 to 2900 Views a Month: Google Business Profile Management for an Electrician
A Cedar Park, TX electrician went from 1,100 to 2900 Google Business Profile views a month in 12 months. Customer actions rose from 60 to 165 a month, and phone calls straight from the profile went from 20 to 52. Owners Pulse handled the Google Business Profile management the whole time.
Oct 23, 2026 · By Zaid Habib
Client
Juniper Arc Electrical
Owner
Nolan V. Quenford
Trade
Electrical Contracting
Service
GBP Management
Timeline
12 Months
RESULTS AT A GLANCE
12 Months, Side by Side
Owners Pulse handled the Google Business Profile management the whole time. The owner kept doing electrical work.
| What We Tracked | Before | After | Change |
|---|---|---|---|
| Profile views per month (Search and Maps) | 1,100 | 2900 | +164% |
| Customer actions per month | 60 | 165 | +175% |
| Phone calls per month | 20 | 52 | +160% |
| Direction requests per month | 31 | 44 | +42% |
| Photo views per month | About 900 | 2,700 | About 3x |
| Google reviews | 8 reviews at 3.9 stars | 38 reviews at 4.5 stars | About 5x the reviews |
THE PROBLEM
A Google Profile Nobody Could Find
When Owners Pulse took over, the profile was barely more than a name on the map. It had never been used to actively drive calls or direction requests around Cedar Park. Most of the 1,100 monthly views came from people who already knew the company name.
A Google Business Profile is the free listing that shows your business in Google Search and Google Maps. It is often the first thing a homeowner sees.
Nolan V. Quenford
OWNER, JUNIPER ARC ELECTRICAL, CEDAR PARK, TX
“It works for people searching for you by name. It does very little for the homeowner whose breaker keeps tripping at 10 PM. That person searches “electrician near me” on a phone, looks at the top few results and calls the one that looks trustworthy and picks up.”
WHAT WE FOUND ON DAY ONE
A Profile Built for Branded Searches Only
Google uses your categories and services to decide which searches to show you for. Incomplete ones meant fewer chances to be found, however good the work was.
Views
About 1,100 a month, mostly from branded searches.
Customer Actions
Only about 60 a month in calls, direction requests and website clicks combined.
Reviews
9 total at a 3.9 star average. Several negative reviews sat unanswered.
Photos
Fewer than 10, and none were geo-tagged or stressed a specific service.
Posts and Q&A
No Google Posts had ever gone up. The Q&A section was empty and nobody watched it.
Categories and Services
Incomplete, so the profile could only show up for a small slice of electrical searches.
WHAT OWNERS PULSE DID
Seven Changes, Kept Up All Year
We handled every part of the profile. The owner kept doing electrical work. We rebuilt the profile first, then kept it active for a full year.
- Profile setup. Rebuilt the primary and secondary categories. Added a full services menu with descriptions. Filled in business attributes. Rewrote the description around the electrical terms people search when they're ready to hire.
- Photos. Set up a steady upload schedule of geo-tagged, service-specific photos. Finished jobs, the crew and the trucks.
- NAP Listings. Created and updated business listings on high-authority websites and relevant directories, keeping the business name, address, and phone number (NAP) consistent.
- Weekly Google Posts. Published a post about every week. Seasonal offers, finished job highlights and safety tips.
- Reviews. Caught up on and answered every old and new review. Resolved the outstanding negative feedback where we could. Started a review request that goes out after each job.
- Q&A. Added and answered the questions customers ask most. Service area, emergency availability and how pricing works.
- Monthly check-ins. Read the profile's insights data each month (search terms, where views came from, which actions people took). Then adjusted categories, posts and photos toward what was driving calls.
12 MONTHS OF WORK, BY THE NUMBERS
Google Posts published (four a month)
Geo-tagged photos uploaded
Customer questions answered in Q&A
Reviews responded to (28 of 28)
The review request matters more than it looks. If you want this step automated, our Review Engine can handle it for any home services business, with a text after every finished job.
WHY IT MATTERS
What Each Change Does for the Business
Every change above has a job. Here is why each one moves calls, not just rankings.
Profile setup
Tells Google which searches to show you for.
Photos
Shows real work and builds trust before the first call.
NAP Listings
Strengthens local SEO signals and helps customers find accurate business information across the web.
Weekly Google Posts
Keeps the profile fresh in search and Maps.
Reviews
Most happy customers never leave a review because nobody asks.
Q&A
Answers the question before the customer has to call.
Monthly check-ins
Puts the effort where the calls are coming from.
THE RESULTS
165 Customer Actions a Month, Up From 60
Monthly customer actions grew 175%. Phone calls from the profile grew the most. All numbers come from the profile’s own Google Insights, using the last 90 days of the program.
Customer actions per month
Phone calls from the profile
Star rating, up from 3.9
Customer actions, before and after
Per month, from Google Insights
| Action Type | Before | After | Change |
|---|---|---|---|
| Phone calls | 20 | 52 | +160% |
| Direction requests | 31 | 44 | +42% |
| Website clicks | 9 | 69 | +667% |
| Total customer actions | 60 | 165 | +175% |
Direction requests come from people tapping for directions on Google Maps. Website clicks send people to the site after they find the profile.
Reviews and photos
Trust signals homeowners check first
Google reviews
3.9 → 4.5 stars
Review replies
100% answered by us
Photo views per month
About 3x
PROJECT TIMELINE
The Rebuild Came First. Steady Weekly Work Did the Rest.
Twelve months, three phases, one profile kept active the whole way through.
Months 1 to 2
Full profile rebuild: categories, services and attributes. Photo upload schedule and review request started.
Months 3 to 6
Weekly Google Posts running. Q&A added. Review replies caught up to 100%. Insights checked each month to guide changes.
Months 6 to 12
By the end of the program: 2,900 monthly profile views, 165 monthly customer actions, 38 reviews at 4.5 stars and 2,700 photo views a month.
WHY IT WORKED
Why Google Business Profile Optimization Worked for This Electrician
Four things that turned a quiet listing into a steady source of calls.
Views Turned Into Contact
Views went from 1,100 to 2,900, so far more people saw the business before they ever reached the website. Customer actions went from 60 to 165, which shows the profile now turns visibility into calls, directions and clicks.
Reviews Built Trust
A 4.5 star average across 38 reviews, with a reply on every one, is what a homeowner sees when deciding who to let into their house. Reviews also play a part in local ranking.
Photos and Posts Kept It Fresh
With 126 geo-tagged photos and 40 weekly posts, the profile always had something new. An active profile gives homeowners, and Google, fresh information about the business.
The Owner Stayed on the Job
Our team handled the profile while the crew handled the work.
BEYOND THE PROFILE
What a Strong Google Profile Needs Behind It
A busy profile creates a new job: 52 calls a month means 52 chances to win or lose work.
AI Phone Receptionist
Calls often come while a crew is on a ladder or under a panel. Our AI Phone Receptionist answers when you can't, books the appointment and transfers true emergencies to your cell.
SEO Management
The profile is one of three parts of local search. The other two are your website content and your listings across the web. Our SEO management covers those.
IN THE OWNER'S WORDS
In Their Own Words
"I'm an electrician, not a marketer. I knew our Google listing was underperforming, but between being on the truck and managing crews, I never had time to write posts or upload photos. Owners Pulse took the whole headache off my plate. All my team does is snap photos of finished jobs on our phones, and they handle the rest. Going from 20 to over 50 calls a month completely changed our lead flow."
A NOTE ON RESULTS
Every market is different. These numbers reflect one electrician in Cedar Park, the competition around them and where their profile started. These results are well above our client average, and we don't promise the same numbers to every business. A strong profile gets people to call, but the phone still has to be answered. What this shows is what steady, weekly work looks like over a full year.
FAQ
Google Business Profile Management FAQ
What electricians ask before handing over their profile.
In this case, the full profile rebuild took the first two months. Weekly posts, Q&A and review replies built on that through month 6. The numbers on this page are from the end of the 12-month program. Results depend on your market and where your profile starts, so yours may be faster or slower.
Yes. Most homeowners looking for electrical repairs don't scroll past the top 3 Google Maps listings. Optimizing your primary and secondary categories, listing specific electrical services, adding geotagged job photos, and maintaining steady review responses drives your listing to the top of high-intent searches like 'electrician near me', converting search volume directly into incoming calls.
Very little on a daily basis. We handle the complete profile audit, weekly updates, review responses, Q&A seeding, and ongoing local signal optimization. All your team needs to do is take quick job photos with a smartphone and share them with us so we can tag and upload authentic visual proof of your completed work.
Google Business Profile management is available both as a standalone monthly service and as part of our comprehensive Growth plans for trade businesses. There are no lock-in long-term contracts, and every optimization, post, and photo asset we publish remains 100% yours. Contact us for a free audit to see tailored pricing for your market.
Google Business Profile management concentrates directly on your Google Maps listing (the 3-Pack)—including reviews, posts, photo signals, and profile completeness. Local SEO covers your entire online footprint, such as organic website rankings, city-specific service pages, and directory citations across the web. While both work together, GBP management is usually the quickest way to generate direct phone inquiries.
Want to see the same kind of work in other trades? Portside Plumbing went from 12 to 106 Google reviews, and Ironwell Plumbing moved from page 3 into the local map pack.
FOR ELECTRICAL CONTRACTORS
Want Results Like This for Your Electrical Business?
Book a demo, and we will show you what we would change on your Google Business Profile in the first 48 hours. We build this for electrical contractors and other home services trades. No commitment.